Name: Sinead Costello

Hometown: Malahide

Occupation: Leaving Certificate Student

What inspired your design for Cadbury Dairy Milk?
I bounced ideas off my brother Brendan and eventually came up with a waterfall of milk turning into monks who turned the milk into chocolate as building blocks for the Giant’s Causeway. I wanted to maintain the glass and a half of Irish milk as a main theme and knew that purple, white and chocolate colours were very important to the brand. I used the Giant’s Causeway because it is a big symbol of Ireland and I liked the idea of a Giant’s Causeway made of chocolate.

What other design or illustration work have you done before?
Just art in school.

What would you do if you won the €10,000 prize?
Use it for college ,a Leaving Cert holiday and a small contribution to my brother Brendan for his help. I would also make a donation to Our Lady’s Hospital in Crumlin where I spent the first 4 weeks of my life.

What do you think makes your wrapper design extra special?
It’s recognisable yet unique and the optical illusion is pretty cool!