Name: Celine Mitchell

Hometown: Rathnew, Co. Wicklow

Occupation: Full-time Mum & Housewife

What inspired your design for Cadbury Dairy Milk?
My first thought was that I don’t know a single person who does not love Cadbury’s Chocolate. Equally the world seems to love the Irish people and what we’re all about: happy go lucky, know how to have a good time, having the ‘Craic’. So I wanted to incorporate the luck and fun of the Irish into my design but in a subtle way. The shamrocks and horseshoes are part of the design and background, while the gradient greens evoke strong Irish associations. The tag line ‘...& the Chocolate is Mighty’ was inspired by the phrase “.& the craic is mighty”.

What other design or illustration work have you done before?
I have worked as a Graphic Designer for the past number of years and took a career break last year (2008) to start a family. I have worked on a variety of projects such as brochures, catalogues, logos, packaging and stationery.

What would you do if you won the €10,000 prize?
Oh my goodness! I think the whole of Wicklow would hear me scream with delight! I’m expecting baby No. 2 in June so I will need another cot, car seat and more. I’d love to get a break away with my husband (we need it so bad!!) and as a stay at home mum the extra cash would be very nice indeed! Also to see my design nationwide in all the shops is a great prize and achievement and I would just be thrilled.

What do you think makes your wrapper design extra special?
My design is extra special because to me it looks Irish in a not-too-in-your-face way – it appears classy and attractive to the eye. I think my tagline is quirky and will catch people’s attention. The colour is different and I think it will fit in well with other Cadbury products but also stand out when placed on the shelf.